LinkedIn has traditionally been known as a platform for written insights, industry commentary and professional updates. But that is rapidly changing. The platform is now investing heavily in video, including a new full screen “Videos For You” feed that highlights video content directly in the user experience.
This shift reflects a broader trend across social media. Attention has increasingly moved toward video based content, and LinkedIn is adapting quickly to remain competitive with platforms like Instagram, TikTok and YouTube.
For businesses working with a digital marketing company in Auckland, this evolution creates a new opportunity. LinkedIn is not just prioritising video. It is prioritising authentic expertise and human insight. That means brands and professionals who share real experiences, lessons and perspectives are far more likely to stand out than those relying on generic AI generated content.
LinkedIn’s Push Toward Video Content
LinkedIn has recently introduced a full screen video discovery feed called “Videos For You”. This feature highlights relevant videos in a vertical format, similar to how other social platforms deliver short form video content.
The goal is simple: increase engagement and help users discover valuable professional insights more quickly.
Alongside this change, LinkedIn has also been improving how video is surfaced in the algorithm. Posts that include video are increasingly appearing higher in feeds, particularly when they generate strong early engagement.
For brands and professionals, this means that video is becoming one of the most effective ways to share expertise on the platform.
Businesses working with a social media marketing company in Auckland are now incorporating LinkedIn video into broader thought leadership strategies to ensure their content continues to reach the right audiences.
Why Authentic Insight Matters More Than Ever
One of the most interesting developments is LinkedIn’s AI model known as “360 Brew.” This system is designed to prioritise meaningful human insight rather than repetitive or generic content.
The platform has seen a rise in AI generated posts that sound impressive but lack real perspective. As a result, LinkedIn is placing greater value on authentic expertise.
Posts that share:
- Lessons learned
- Practical insights
- Industry experiences
- Founder perspectives
are now performing significantly better.
This means businesses have an opportunity to differentiate themselves simply by being genuine. Sharing real stories and insights from founders, team members or industry experts is far more powerful than publishing overly polished corporate messaging.
For any marketing company in Auckland, this shift reinforces a core principle: credibility and trust come from expertise, not automation.
How Businesses Can Stand Out on LinkedIn
Standing out on LinkedIn today requires a slightly different mindset than traditional corporate posting.
Instead of focusing purely on company announcements, brands should consider how they can share valuable professional insights.
Some effective content approaches include:
Founder led content
Videos where founders or senior leaders discuss industry trends or lessons learned often perform extremely well.
Expert commentary
Short videos explaining industry developments or answering common client questions help position brands as authorities.
Story driven posts
Sharing real business challenges and how they were solved can resonate strongly with professional audiences.
Behind the scenes insights
Content showing the process behind projects, campaigns or problem solving can build credibility and relatability.
Businesses that work with a digital marketing company in Auckland often develop structured content frameworks to ensure these types of insights are shared consistently.
What This Means for B2B Marketing
For B2B companies, LinkedIn’s focus on video represents a significant opportunity.
Traditional B2B marketing often relies on written case studies, white papers and long form insights. While those formats still have value, video allows brands to deliver expertise in a much more engaging and accessible way.
Short videos explaining industry trends, project outcomes or strategic insights can dramatically increase reach and engagement.
Video also humanises B2B brands. Instead of interacting with a logo, audiences connect with real people who demonstrate knowledge and experience.
As LinkedIn continues prioritising video, B2B companies that embrace this format early will likely see stronger visibility and authority within their industries.
How Digital Marketing Experts in Auckland Are Approaching This
As LinkedIn continues to evolve, digital marketing experts are helping brands rethink how they approach thought leadership.
At Naked Marketing, we work with businesses across Auckland to develop LinkedIn strategies that prioritise authentic expertise. Rather than producing generic corporate updates, we help brands share meaningful insights through video, storytelling and industry commentary.
This includes identifying the right people within a business to represent the brand, creating content frameworks that highlight expertise, and combining organic LinkedIn content with paid amplification.
As a marketing company in Auckland, our goal is to help businesses build authority in their industry while ensuring their content remains relatable and engaging.
LinkedIn’s move toward video is more than a feature update. It reflects a broader shift toward authentic expertise and human insight.
For businesses, this creates a powerful opportunity to build authority and trust through meaningful content.
The key is not producing highly polished corporate videos. Instead, it is about sharing genuine insights, lessons and perspectives that provide value to your audience.
If you are looking for a digital marketing company in Auckland that understands how LinkedIn and other platforms are evolving, our team would love to help.
FAQs
Does video perform better than text on LinkedIn?
Video is increasingly performing well on LinkedIn because the platform is prioritising it in its algorithm. While text posts can still generate strong engagement, video content often attracts more attention in busy feeds and encourages longer interaction with your content.
What type of LinkedIn videos work best?
Videos that share expertise, lessons learned or industry insights tend to perform best. Founder led content, educational videos and commentary on industry trends often generate strong engagement because they provide genuine value to professional audiences.
How long should LinkedIn videos be?
Most LinkedIn videos perform best when they are concise and focused. Videos between 30 seconds and two minutes typically work well, as they deliver insight quickly while still holding attention.
Is LinkedIn video useful for B2B marketing?
Yes. LinkedIn video is particularly valuable for B2B marketing because it allows businesses to showcase expertise, explain complex ideas and build trust with potential clients.
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